I’ve been trying to sell my novel Purple for the past two years and I have to admit it’s not been a thrilling experience. There’s something about self-promotion that makes me feel uneasy. Whether it’s person to person or via social media I often find myself tongue-tied and self-conscious. Twitter and Facebook don’t excite me and I’m not inspired to write regular blogs. When I do get free time I want to spend it working on my next novel. I know I’m not unique…there are loads of writers who feel the same way.
Writing can be lonely. I’m not the kind of person who can sit in a coffee shop and knock out a couple of chapters over a latte. Most of the time I need solitude, but there’s a danger this can lead to isolation.
I told my friend Paul about this predicament and he immediately came up with an answer. Paul’s a talented artist and he’s used to selling his work. “Maybe you could switch off the computer and try something different?” he said.
Paul suggested a walking tour of central London handing out flyers. His idea to take a route that incorporated many of the locations mentioned in Purple was truly brilliant.
So, a couple of weeks ago, we met at London Bridge Station. Our journey took us along the South Bank to the Tate Modern (where we stopped for lunch). We headed over Waterloo Bridge, through Theatreland, into Covent Garden and Soho. Next stop was Leicester Square and then the Underground to Clapham Common. Clapham is where the Purple action begins and ends – if you want to know more you could always read the book 🙂
I want to say a massive thanks to my mate Paul who came with me and to all the lovely people we met along the way. It was a brilliant day and my most enjoyable marketing experience to date. We distributed nearly one thousand flyers and three days later Purple appeared in two of Amazon’s bestseller charts!
I’d call that a huge success!